Participants will identify social media tools applicable to their practice that will help them find potential client bases, develop their brand in the digital world, understand the merits of a digital client/consumer, and track the effectiveness of new media strategies. Architects will need to move beyond working in silos and really communicate with the community in order to fully understand and design better solutions for clients. One of the best ways to achieve a design revolution is by getting involved in the digital revolution of social technology. Listening to what the community is saying helps you find innovative approaches to planning, design, and construction that contribute to a resilient build environment.

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